Case Study

IFPDA Print Fair 2025

Arcual partnered with the International Fine Art Print Dealers Association (IFPDA) to launch a digital storefront for its 2025 fair at the Park Avenue Armory in New York, resulting in high-intent engagement from global collectors and curators.

A powerful extension of reach for a regional fair:

340+

rare and historic prints published

133

artists featured in the digital companion

19

collector countries, including: Singapore, Switzerland, the UK, Australia, Japan, Mexico, and Germany

14,300+

views driven to the fair, exhibitor, and artwork pages

9

pages per session, the number of pages browsed per user on average

4

continents represented by collectors

IFPDA 2024
Arcual helped IFPDA extend its audience globally while enabling collectors to explore works more intentionally—whether in person or online. Digital touchpoints don’t just complement physical fairs—they expand their reach, increase engagement, and support long-term value creation.

Why IFPDA partners with Arcual

This collaboration marks an exciting development in how we support our exhibitors and connect them with a global audience of collectors, using Arcual’s innovative features to amplify their presence at the fair and beyond. This partnership reflects our commitment to evolving with the art market and equipping our members with the best resources to thrive in the market.
Jenny Gibbs
Executive Director, IFPDA
IFPDA 2024