7 Essential Tips to Make Your Online Booth Stand Out at Art Fairs

As the 2025 art fair season draws to a close, it is important to make sure collectors can easily find and explore your works online. A well presented online booth extends your presence at the fair, supports collector discovery, and contributes directly to your booth’s visibility. Read on to learn how to engage collectors before, during, and after the fair, whether they are visiting in person or following your gallery from afar.

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1. Build an Engaging Digital Booth with Arcual’s Customizable Features

Increase engagement and visibility beyond your physical booth by creating a compelling online booth within Arcual’s Gallery Portal. A well-presented digital booth supports physical traffic at the fair and encourages deeper exploration of your program.

Key Tips:

• Personalize your digital space: Reflect your brand identity in layout, color, and tone to create a cohesive, memorable booth.
• Highlight key pieces: Add detailed descriptions, background stories and context, and high-quality images to make every piece shine. 
• Share direct links: Include links to your booth and individual artworks in your social media, newsletters, and collector outreach to encourage more views and engagement.
• Capture interest early: Generate new leads by enabling collectors to register their interest in your featured artworks in advance of the fair.
• Plan engaging content: Release artwork, artist, or booth-related content across the week to encourage visits. Always include links to allow collectors to explore more!‍
• Use QR codes onsite: Display QR codes for your booth or key artworks on labels, postcards, signage, and price lists to help physical visitors seamlessly explore your digital booth.

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2. Maximize Visibility by Uploading Your Works Early

Uploading your works early increases your chances of being included in fair communications and allows more time for traffic to build.

Key Tips:

• Upload your works as early as possible to increase your chances of being featured in targeted fair promotion, including dedicated marketing campaigns, newsletters, and social posts.
  • Don’t forget to tag us at @arcual_art for a chance to be spotlighted!‍
• Once your works are live, start sharing the direct link everywhere, such as your gallery website and link in bio. Early traffic compounds over time.

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3. Leverage Strategic Promotion Channels to Drive Direct Traffic

All of your promotional activity should work toward one clear goal: send collectors directly to your online booth or artwork pages. 

Suggested Actions:

• Run a “Sneak Peek” campaign to share teasers and link directly to your online booth.
• Send targeted, image-led emails to your collectors linking to your viewing room or specific artworks.
• Post booth highlights on Instagram during the fair, including your booth link in captions and your bio.
• Encourage artists and curators to re-share your posts with the direct links included.
• Pin your booth link across all channels where possible: Linktree, newsletters, artist posts, and partner communications.

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4.  Create and use QR codes

QR codes are one of the fastest ways to convert in person traffic to online visitors, especially during the fair when collectors are moving quickly. Arcual allows you to generate QR codes for individual artworks or your full booth directly in the Gallery Portal.

Recommendations:

• Download the QR code within the Arcual Gallery Portal.
• Print QR codes that link directly to your booth page or a specific artwork page.
• Place them next to artworks, on booth signage, price lists, postcards, artist sheets, and any printed collateral.
• Use them during VIP previews and walkthroughs so collectors can immediately access more details.
• Test the QR codes before the fair to ensure smooth scanning.

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5. Optimize Your Booth Messaging

Clear, compelling messaging keeps collectors engaged and encourages them to explore your program more deeply.

Recommendations:

• Tell the story: Share context or background to help collectors connect with the work. 
• Use direct calls-to-action: Invite visitors to explore more or request more details. 
• Provide complete information: Include artist bios, artwork descriptions, and pricing (if applicable).‍
• Use a variety high-quality images: Add multiple photos per artwork, including close-ups and in-situ images, to help collectors visualize the piece in different settings.

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6. Leverage Arcual’s Secure, Global Sales Tools

Arcual supports seamless international sales of up to 1 million USD in over 135 currencies with blockchain secured documentation and provenance. This gives both you and your collectors a trusted and secure transaction experience.

Arcual Benefits:

• Global sales flexibility: Conduct transactions with ease, supporting a broad range of currencies to accommodate international buyers.
• Blockchain-secured transactions: Protect the provenance and authenticity of each sale, ensuring trust and transparency for your collectors.
• User-friendly payment tools: Arcual simplifies the administrative aspects of sales, enabling you to focus on building relationships with collectors and growing your global network.

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7. Engage Collectors with Smart Follow Ups

After generating interest during the fair, keep building momentum by staying in touch with collectors and continuing to drive focused traffic to your booth.

Follow up strategies:

• Send personalized thank you emails with direct links to your online booth or to a private selection.
• Highlight available works with private viewing links.
• Remind collectors where to view your full selection by always linking back to your exhibitor page.

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Final Note

Consistently sharing direct links to your online booth and giving onsite visitors easy access through QR codes is one of the most effective ways to increase traffic and engagement across your presentation. Manage and update your online booth directly in Arcual’s Gallery Portal.